What would you think if you went to the doctor for an annual physical and he or she only checked your right arm and your left foot? That’s not a full physical, right? There’s a lot more that needs to be done in order to make sure you’re functioning properly — as a whole.
It’s the same with online marketing. It has to be looked at holistically, as one. Yet most of the time this is not the case. Instead, each facet of online marketing is often addressed in a silo, disassociated from the rest. This often results in fractured and ineffective online initiatives that leave organizations feeling frustrated.
First, we discuss three major disciplines — search engine optimization, user experience and conversion — to give you a solid understanding of what each of these methodologies are, and why they’re important.
Then, we dive into a practical approach on how to APPLY each of these disciplines to your website, blog and social media efforts, respectively. The book is chock-full of actionable steps on how to assess your website, blog and social media — and make meaningful improvements.
“This is a must-read crash course for online marketing!”
“It’s pretty tough today to create a comprehensive look at online marketing, but Joey Donovan Guido has done it!”
“The book is truly relevant for both newcomers to the marketing profession, as well as seasoned professionals.”
“I can honestly say that Joey’s book, which covers SEO, is not only one of the most comprehensive on this subject, but one of the easiest to understand.”
“This book should be required reading for business owners and marketing folks.”
“Don’t let the simplicity and clarity of excellent writing and editing fool you — the book puts together the fundamentals in a powerful way.”