In addition to running Cuppa SEO, a successful web design firm, Joey offers consulting services and presentations based on the principles found in his book, A Holistic Guide to Online Marketing.

Joey’s marketing career began over two decades ago as a copywriter working in print and web. Over time, he developed a passion for search engine optimization, which led him to become an expert in the field. The more proficient he became at optimizing websites — and driving more traffic to them — the more he realized the importance of looking at websites, and online marketing, holistically. This sparked intensive study and testing of methodologies including user experience, conversion, and emotional engagement in both the digital and analog world.

Over the years, Joey has had the privilege of working with companies like Promega, Lands’ End, The Public Relations Society of America (PRSA), Grainger Industrial Supply, Widen, and many other national and local brands.


Joey been practicing mindfulness and meditation for many years, and is a long-time student on the subjects of self-care, the brain, psychology, spirituality, and relationships.

Nearly five years ago, Joey’s desire to dig deeper into these practices increased when his wife became sick with a severe case of fibromyalgia. In a very short time, work and home life were turned upside down, and the importance of self-care became increasingly clear.

As anxiety, fear, worry and exhaustion began to engulf him, Joey realized that self-care is not selfish — it’s a necessity in order to maintain one’s mental, physical, emotional and spiritual health — and effectively serve others.

These experiences have led Joey to begin hosting his GUTS podcast, and facilitating workshops that focus on mindfulness, meditation, self-care, an relationships — including the relationship we have with ourselves. His goal is to share his experiences, and what he’s learned, in order to help others on their path.


Joey is the dad of two awesome boys, and happily married since 1997. He’s a big fan of Zig Ziglar, Dieter Rams, Kenya Hara, Eckhart Tolle, mindfulness, meditation, essentialism, Field Notes notebooks, Blackwing and vintage pencils, vinyl records, family time, geeky tech stuff — and coffee!

In 1998, Joey suffered from a condition called Crohn’s Disease that nearly killed him. It turned out to be one of the greatest gifts of his life because it was a tremendous wake-up call that set him on a course of transformation and self-discovery.

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